Betty Boettcher Price defined style and it was apparent at the two Liebermann’s gift shops she and her husband Don operated in Lansing and East Lansing. Originally opened by her father Hugo Boettcher in 1931, Betty began working in the store after graduating from Michigan State College in 1935. Initially the store sold high-end luggage but eventually morphed into a gift shop featuring elegant items from around the world, perfect for holiday and wedding gifts. Each year customers of Liebermann’s would anxiously await the return of Betty from her international buying trips to see what she would bring with her for the store and for them to buy.

Price spent nearly 60 years delivering personal service to customers which became a hallmark of the store. In the 1960s, Price worked with a friend, architect George Nelson, to redesign the downtown store into a modernist statement, the only retail store Nelson ever designed.

Her East Lansing home was designed by noted local architect Kenneth Black in 1946.

In her later years, following the death of her husband and the sale of Liebermann’s, Price held an annual jewelry sale with the proceeds going to the Wharton Center and the Music School. Price was from Saginaw and family history says her family was originally from England and Wales.